Strategic Corporate Turnaround
THE CHALLENGE
Turnaround declining revenue, negative EBITDA, and low market perception.
Transformed a mid-market company creating a strategic top-to-bottom turnaround plan including corporate rebranding and a revamp of key functional areas – sales, business development, operations, marketing, product development, and technology.
The plan involved a market research project employing the "JOBS-TO-BE-DONE" methodology focusing on unmet customer needs and underserved markets. This led to a strategic "change plan" aimed at revitalizing the product line and elevating the customer experience.
To measure turnaround effectiveness, established a “Metrics That Matter” KPI framework involving financial, sales, product, and staff metrics.
THE OBJECTIVE
Grow member base, create and implement new website, implement a new CRM, implement a new Learning Management System, update and launch core products, create new revenue streams, create new budget and forecast.